Welcome to The Phoenix Group (TPG). The marketing and distribution division of The Phoenix Group currently consists of Val-U-Flavours, Val-U-Chem and Val-U-Warehousing, with TPG eyeing several acquisitions in this sector in the rest of South Africa, to ensure a national presence. 

Our mission is to be a growth oriented, competitive enterprise, continually striving to attain excellence in everything that we do.  We seek to satisfy our stakeholders through excellent customer service and cutting-edge technological know-how within the parameters of sound business practice.

This mission is integrated into the group’s quarterly and annual planning through a series of facilitated strategic planning and visioning sessions and evaluations.  These evaluations serve to provide a constant alignment mechanism for the group to ensure that identified mission objectives are planned, scheduled and met.  Where applicable the mission is reengineered to ensure a seamless match with organisational and environmental changes and pressures.  

The following values, teamwork, integrity and accountability act as guiding principles for all the team members. A high degree of interdependence is expected from staff and the company values operate as a template for all decisions and choices. These values are not passive; quarterly strategic review sessions are used to revisit organisational values and configure or align the team, organisation or value set accordingly.